Online marketing is basically using the world wide web to market products or services. Also described as E-marketing, web marketing and internet marketing.
the five key components to efficient marketing
- Awareness – Marketing builds awareness, word of mouth marketing is now word of mouse marketing !!!!
- Information Distribution – Educating and informing potential customers or consumers is the key to success. Pricing, value, competitive value, distinction, product/service information, testimonials photos all of these things serve as tools in earning new business through communication.
- Connection – When done properly the interactions spawned by your marketing create and sustain meaningful relationships. Consumers want to “like you” and “trust you”. Over tht web this is conveyed by showing expertise demonstrating passion through your content or past proven success and previous customer satisfaction.
- Service – Customer service is often overlooked during online marketing, and can be very effective if used correctly. Servicing your customers needs is crucial in closing a deal or keeping current customers.
- Sales – Think of marketing as the support structure for your sales, a bridge between your customer and you.
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